Screen Shot 2019-03-09 at 11.14.25
Screen Shot 2020-03-30 at 11.37.58

What We're Wearing.

If you see a shoe in the store, you can be comfortable we've worn it. We're excited to talk about your specific shoes here in the store, but we also share our thoughts on YouTube, where URC is watched by over 75,000 people per month (including other running stores)! We've included our most recent reviews here - please check them out next time you're thinking about running & can't make it in...or just tap them now & enjoy!

YOU matter.

The first thing you’ll find out about the Ultra Running Company is we're here to help you figure out what TYPE of shoe is right for you - before we recommend a STYLE or BRAND.


Sounds obvious, right? Maybe not. Every runner has their own style, habits & preferences, including many of the salespeople you have worked with in the past. They practice "retail wizardry" with shiny machines & technical terms that have no impact on your injury rate or speed. That’s not fair. You deserve facts. You deserve honesty. You deserve science, & a shoe that actually works with you.


So we welcome you to the Automated Information Delivery (A.I.D.) Station. By the time you’re done, you’ll be helping US find the right shoe for YOU. It’ll even tell you which shoes we think fit your needs and take you right to their section of our web store. And then you can help us help you by making a purchase. It's kind of a virtuous circle...which is kind of neat.





An Important Note: You can always skip this step by giving us a call, sending us an email, or stopping in when the current COVID-19 restrictions are lifted. We're ready to help you with the best information the industry has to offer, and if that’s your preference, just reach out, say hello and let us know how we can help – we can’t wait to help!


Join Us.

  • Black Facebook Icon
  • Black Instagram Icon
  • Black YouTube Icon
  • Black Yelp Icon

@2019 by The Ultra Running Company. Wuzzap Running Stores Who Can't Code Their Own Stuff?